Students at Prom

Please see the attached information for the Princess Project which supports students with free prom dresses and accessories.

How does this work?
Our 2023 dress giveaways will be held February 25th (10am-1pm), March 4th (10am-1pm), March 10th (4pm-6pm), March 11th (10am-1pm), March 17th (4pm-6pm), March 18th (10am-1pm), March 23rd (4pm-6pm) at our pop-up shop at Petaluma Village Premium Outlets in Petaluma (our space is between Old Navy and Gap). When you arrive for your appointment, fairy godmothers will help you pick out dresses to try on and make your selection. 

How do I make an appointment?
Appointments are mandatory, but scheduling is easy. Text “hello” to 707-708-4185 and follow the instructions to make an appointment. 

What’s the catch?
There's no catch. All you need for admission to your shopping appointment is a valid high school ID and an appointment.

What are the dresses like?
Over 90% of our dresses are brand new with tags, donated by designers, high-end boutiques, bridal salons, and department stores with surplus inventory. All dresses are clean, free of stains and odors, and on trend. (What kind of fairy godmothers would we be if our dresses didn’t make teens feel beautiful inside and out?). Our dresses come in all colors, sizes, and shapes—short and long, frilly and sleek, bedazzled and simple. And we’re not kidding about “all sizes”: we stock XS to 5X and every size in between.

What if I still have questions?
If you have questions about The Princess Project or the upcoming dress giveaways, please send us an email at